Your competitors know things about your firm that you don't.
MLA Intelligence Labs are 90-minute working sessions where you connect your accounts, audit your firm's data, and build the fix.
Live. Using Claude AI. You keep everything you build.
Two sessions. Two pillars of your firm decoded. $200 in intelligence credits. No cost to attend.
Trusted by 1,400+ law firms across the country.
You leave with tools, not slides.
AI tools installed on your machine
Claude skills that audit any firm's visibility, ads, and competitors. You run them whenever you want. They are yours.
Your firm's actual data
Scored intelligence across the pillars covered. Your real numbers, benchmarked against your market.
Competitor intelligence
Ad spend, keywords, AI visibility, reviews. See what firms in your market do that you don't.
Personalized fix lists
Claude generates action items ranked by impact for your specific gaps.
$200 in intelligence credits
Run 40 to 60 competitive analysis reports after the Labs. Spy on any firm in any market.
Lab Hours access
Weekly standing call. Bring your firm, get decoded live, ask anything. Starts April 29. Every Wednesday, 11 AM PT / 2 PM ET.
Permanent enrollment
Register once. You are enrolled in every future Lab and every Lab Hours session. This season and every season after.
Season 1: Two Labs. Two pillars of your firm decoded.
The AI Visibility Lab
Wednesday, April 15 | 11 AM PT / 2 PM ET | 90 min | Free
Does AI recommend your firm? Ask ChatGPT right now: "Who's the best [your practice area] lawyer in [your city]?" If your firm is missing from the answer, every person who asks that question tomorrow calls your competitor instead. Most firms score below 40 out of 100 on AI visibility. They don't know it. Their agencies haven't mentioned it.
In this Lab you will:
- →Test your firm across 10 AI visibility criteria and get a score from 0 to 100
- →See how AI platforms (ChatGPT, Perplexity, Google AI) rank you against firms in your market
- →Install a Claude AI skill that runs this audit on any firm, any time
- →Identify your top 3 gaps and start fixing the biggest one before you leave
You walk out with:
- ✓Your AI Visibility score, benchmarked against your market
- ✓A Claude skill installed on your machine that you keep and run forever
- ✓A personalized fix list, prioritized to your firm's gaps
- ✓A prompt pack to test your firm across every major AI platform
- ✓An Answer Engine framework for getting recommended by AI search
The Ad Intelligence Lab
Wednesday, April 22 | 11 AM PT / 2 PM ET | 90 min | Free
Legal ads are the most expensive clicks on the internet. A single click on "personal injury lawyer" costs up to $935. Most firms spend $2,000 to $15,000 a month on Google Ads and have no idea what their competitors spend, which keywords they bid on, or whether their own landing pages convert. You are spending blind. In 90 minutes, you will see your competitors' hand.
In this Lab you will:
- →Pull your top 3 competitors' estimated ad spend, keywords, and creative (Google and Meta)
- →Run the same audit on your own firm and see how you compare
- →Identify budget leaks: broad match waste, missing negative keywords, landing page problems
- →Get Claude to generate your fix list, negative keyword recommendations, and a landing page scorecard
You walk out with:
- ✓Your Ad Intelligence score
- ✓Competitor ad spend estimates and keyword lists
- ✓A budget leak checklist scored against your setup
- ✓Top 20 negative keywords to add to your campaigns today
- ✓Competitor creative examples from Google and Meta
- ✓A landing page scorecard
- ✓$200 in Ranql intelligence credits to keep running audits on any competitor, any time
No slides. No notes. No theory.
You have attended enough sessions where someone talks for an hour and you leave with a PDF you never open.
Intelligence Labs run on a different format. You bring your firm's data. Claude AI connects to it. You see your scores, your gaps, and your competitors' numbers on screen in front of you. Then you fix the biggest problem before you leave.
Every attendee walks out with installed AI tools, scored intelligence on their firm, competitor data, and a personalized action plan. You own all of it. You run it again next month, next quarter, whenever you want.
The person sitting next to you at a conference last year took notes. You will build infrastructure.
Every Lab follows the same format.
The Framework
20 minutes
We name the problem. One stat. One firm decoded live on screen. You see what 'good' looks like and what 'invisible' looks like. A guest expert reacts to real data in real time. You think: 'I need to see mine.'
The Build
45 minutes
Open Claude. Install the skill. Run intelligence on your own firm. The facilitator walks you through each data point, what it means, what's broken, what your competitors score. Claude generates your personalized fix list. You start building the fix.
Prefer to watch first? The facilitator runs everything on screen. You get the skills and prompt cards to run it on your own time.
The Close
15 minutes
Two attendees share the finding that surprised them most. You commit to one action for the week. One. And we preview the next Lab.
Lab Hours — Every Wednesday, starting April 29
Labs teach the framework and build the tools. Lab Hours is where you use them.
Every Wednesday, the MLA team runs an open working session. Volunteer your firm for a live teardown. Get your data decoded on screen with specific recommendations. Ask questions about your results from previous Labs. Troubleshoot your Claude skills. Hear what other firm owners are finding in their markets.
No slides. No agenda. A working session that runs as long as the room needs it.
Lab Hours is free, ongoing, and included with your registration. Show up when you can. The room keeps growing.
Questions
Your competitors' data is sitting in the open. You just need the tools to see it.
Two Labs. $200 in intelligence credits. AI tools you keep and run on any firm, any time. Free to attend.
About You
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Free. No credit card required.