See How Your Firm
Stacks Up Online.
A 30-minute call with the team behind the MLA Authority Track. We walk through what people see when they Google your firm, how you compare to other attorneys in your area, and where the gaps are.
Most attorneys have no idea what their digital footprint looks like.
Before a potential client picks up the phone, they Google you. They Google your competitors. And they compare what comes up.
One firm has articles in USA Today, press coverage, and a clear authority signal. The other has a website and some directory listings. The choice is made before either firm gets a call.
This breakdown shows you exactly which side of that equation your firm is on right now, and what it would take to change it.
Three things you'll walk away with.
What your prospects see
We Google your firm live and walk through what shows up. Your website, your reviews, your press coverage (or lack of it), and how it stacks against firms ranking above you.
Whether AI mentions you
We check ChatGPT and other AI tools to see whether your firm surfaces when someone asks for an attorney in your area — or whether competitors are getting those mentions instead.
Where the gap is
You see exactly where the distance is between your firm and the firms winning the search results — and what specifically would close it.

The team behind the breakdown.
Dillon Kivo has spent the last eight years getting businesses written about in USA Today, Forbes, MSN, Yahoo, and across major news networks. He's a Wall Street Journal and USA Today bestselling author of The Authority Playbook, hosts a top-100 branding podcast, and has built one of the most established media placement operations in the industry.
My Legal Academy partnered with Dillon to lead the Authority Track because his team doesn't teach attorneys how to do PR. They do it for them. Every placement, every link, every publication relationship is handled by people who do this every day.
Pick a time that works.
The call runs 30 minutes. One of our authority strategists will be on the line with you, with your market data pulled up and ready.
- 30-minute Zoom call
- Live walkthrough of your market
- Side-by-side competitor comparison
- No sales pitch, no obligation
- You get the recording afterward
The full breakdown happens live on the call.
We pull your data fresh during the meeting so you're seeing the real picture in real time, not a stale report from last week. Block the 30 minutes. Bring your competitors' names. We'll do the rest.