The AI Visibility Lab
The 5 Levers that decide whether AI recommends your firm, built from 1,400 firm audits.
April 15, 2026 · 90-minute live build · with Irfad Imtiaz
What you take away
Six things you can use this week.
The 5 Levers that determine whether AI recommends your firm, the exact framework we use across 1,400+ firm audits.
Why 93% of AI search sessions end without a single click, and what that means for firms that aren't named in the answer.
How ChatGPT, Perplexity, Gemini, Copilot and Grok each pull from different sources and recommend different firms.
A 12-minute fix almost no law firm has done, and why it's the single highest-leverage AI visibility move available.
The Google Search Console plus Claude workflow that reveals which queries you rank for but AI ignores you on.
How to generate LegalService and FAQ schema markup with one Claude conversation and paste it into your site in 15 minutes.
The framework
5 Levers that decide if AI recommends your firm
Bing Places + Foursquare
ChatGPT pulls 60-70% of local results from Foursquare, not Google. Most firms have never touched either platform.
Bing Webmaster Tools + IndexNow
Import from Google Search Console in one click. IndexNow tells Bing about new content in minutes, not weeks.
The Google-to-AI Gap
You rank on Google for questions AI answers, but AI doesn't mention you. Use GSC data plus Claude to find and close the gap.
Schema + FAQ Markup
Structured data that tells AI what your firm is. FAQ schema lets AI cite your answers directly. A 15-minute fix with Claude.
The Directory Stack
Avvo, Martindale, Justia, FindLaw, Super Lawyers. More authoritative sources mean more AI confidence to recommend you by name.
Bonus · ChatGPT's Map
ChatGPT launched an interactive map in December 2024, powered by Mapbox. Almost nobody knows to verify their firm there.
Season 2 is live
You watched it. Next week you build it with the room.
Season 1 is the archive. Season 2 is the live membership: a hands-on Lab every week, weekly Office Hours, the Bonus Portal and the private Slack. It’s $247/month, and every seat includes a Ranql Pro account.