The AI Visibility Lab
90 minutes on how AI is changing the way people find lawyers — and the exact playbook for getting your firm recommended by ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
Both free. Lab 2: Ad Intelligence. Wednesday, April 22 · 11am PT.
90-minute session · recorded live April 15, 2026
Inside this recording
What you'll walk away with
The 5 Levers that determine whether AI recommends your firm — the exact framework we use across 1,400+ firm audits.
Why 93% of AI search sessions end without a single click, and what that means for firms that aren't named in the answer.
How ChatGPT, Perplexity, Gemini, Copilot, and Grok each pull from different sources and recommend different firms.
A 12-minute fix almost no law firm has done — and why it's the single highest-leverage AI visibility move available.
The Google Search Console + Claude workflow that reveals which queries you rank for but AI ignores you on.
How to generate LegalService and FAQ schema markup with one Claude conversation and paste it into your site in 15 minutes.
The Framework
5 Levers That Determine If AI Recommends Your Firm
Built from 1,400+ firm audits. Not published anywhere else. Each lever moves the needle independently — stack them and AI stops ignoring you.
Bing Places + Foursquare
ChatGPT pulls 60-70% of local results from Foursquare, not Google. Most firms have never touched either platform.
Bing Webmaster Tools + IndexNow
Import from Google Search Console in one click. IndexNow tells Bing about new content in minutes, not weeks.
The Google-to-AI Gap
You rank on Google for questions AI answers, but AI doesn't mention you. Use GSC data + Claude to find and close the gap.
Schema + FAQ Markup
Structured data that tells AI what your firm is. FAQ schema lets AI cite your answers directly. 15-minute fix with Claude.
The Directory Stack
Avvo, Martindale, Justia, FindLaw, Super Lawyers. More authoritative sources = more AI confidence to recommend you by name.
Bonus: ChatGPT's Map
ChatGPT launched an interactive map in December 2024, powered by Mapbox. Almost nobody knows to verify their firm there.
Featured Spotlight
Mike Smith
CEO, Smith Barid · Author · Tech-Forward Estate Planning Attorney
An estate planning attorney who has been using AI inside his practice for years joined us live to share what's working from inside a real firm — how AI is changing the way clients find him, what he's doing about it, and what he wishes he'd known earlier.
Named one of America's Techiest Lawyers by the ABA Journal. Past President of NAELA Georgia Chapter.
Your next move
Two ways to go deeper. Both are free.
All 6 pillars · For your firm
Revenue Leak Audit
We run the full Digital Dominance Report on your firm one-on-one. Walk through every pillar — what's working, what's leaking — compared against three of your competitors. Same format as the Lab, but personal to your firm and covering all six pillars.
- Full 6-pillar Digital Dominance Report
- Side-by-side comparison vs 3 competitors
- Prioritized fix list across every pillar
- 30-minute 1:1 walkthrough with our team
Free. 30 minutes. No pitch — diagnostic only.
Next Wednesday · April 22
The Ad Intelligence Lab
Legal PPC is the most expensive vertical in digital advertising — $50 to $935 per click. Most firms spend blind. In 90 minutes, we decode competitor ad spend, find budget leaks, and activate your $200 in Ranql intelligence credits.
- See competitor ad spend, keywords, and creative
- Find budget leaks in your own campaigns
- Activate $200 in Ranql intelligence credits
- Walk out with a top-20 negative keyword list
Free · Wednesday, April 22 · 11 AM PT
Watched the Lab. Now what?
If you're an MLA Intelligence Labs attendee, your bonus portal has the prompt pack, schema templates, directory guide, and Claude prompts from the session — all with copy-to-clipboard. Check your email for the link.
Not registered yet? Join the Labs community — every future Lab and Lab Hours session lands in your inbox automatically.