The Ad Intelligence Lab
Ninety minutes decoding where legal ad money actually goes plus a live Ranql demo on a firm in the room.
April 22, 2026 · 90-minute live build · with Irfad Imtiaz
What you take away
Six things you can use this week.
The 4 Levers that separate profitable legal ad spend from budget leaks, built from 1,400 firm audits and tested inside the Lab.
Why $50-$935 per click is the reality of legal PPC, and how to make every one of those clicks work harder with a Landing Page plus Quality Score fix.
The Meta Ad Library workflow, pull every 60+ day winning ad from any competitor, ranked by longevity, in under five minutes.
A live Ranql demo decoding one firm's ad strategy end-to-end: situation report, ads strategy document, market social pulse, and 90-day growth plan delivered in ~15 minutes of chat.
How to block competitors from bidding on your firm name in Google Ads with one free trademark claim, and why 34% of legal advertisers are getting poached on their own brand right now.
The ChatGPT Map bonus lever, how Mapbox's Contribute Portal controls which firms appear on ChatGPT's local results, and the 4-minute action to lock in your pin.
The framework
4 Levers for legal ad spend
Meta Ad Library
Every ad your competitors run on Facebook and Instagram is public. Free. No login. 90% of firms have never pulled a single one.
Brand Protection
34% of legal advertisers have competitors bidding on their firm name, paying your CPC to steal your clicks. A free Google trademark claim blocks it in 48 hours.
Landing Page Quality Score
Every +1 point of Quality Score drops your CPC by ~16%. One dedicated landing page per ad group beats a firm homepage every time.
Local Services Ads (LSA)
LSA sits above Google Ads on the results page. Pay per lead, not per click. $30-$120/lead vs. $50-$215/click. Most firms don't use it.
Bonus · The ChatGPT Map
ChatGPT rolled out an interactive map powered by Mapbox. Verify your firm on Mapbox's Contribute Portal and you surface on every local query. Free. 4 minutes.
Season 2 is live
You watched it. Next week you build it with the room.
Season 1 is the archive. Season 2 is the live membership: a hands-on Lab every week, weekly Office Hours, the Bonus Portal and the private Slack. It’s $247/month, and every seat includes a Ranql Pro account.