The Ad Intelligence Lab
90 minutes decoding where legal ad money actually goes — the 4 Levers that compound your spend, a live Ranql demo running on one firm in the room, and the $10K of agency work Claude delivered in 15 minutes of chat.
Both free. Lab 3: Live coworking build session. Wednesday, April 29 · 11am PT.
90-minute session · recorded live April 22, 2026
Inside this recording
What you'll walk away with
The 4 Levers that separate profitable legal ad spend from budget leaks — built from 1,400 firm audits and tested inside the Lab.
Why $50–$935 per click is the reality of legal PPC, and how to make every one of those clicks work harder with a Landing Page + Quality Score fix.
The Meta Ad Library workflow — pull every 60+ day winning ad from any competitor, ranked by longevity, in under five minutes.
A live Ranql demo decoding one firm's ad strategy end-to-end: situation report, ads strategy document, market social pulse, and 90-day growth plan delivered in ~15 minutes of chat.
How to block competitors from bidding on your firm name in Google Ads with one free trademark claim — and why 34% of legal advertisers are getting poached on their own brand right now.
The ChatGPT Map bonus lever — how Mapbox's Contribute Portal controls which firms appear on ChatGPT's local results, and the 4-minute action to lock in your pin.
The Framework
4 Levers That Decide If Your Ad Spend Compounds or Leaks
Each lever is a specific action with a verified stat and a URL. Pull one or pull all — every one of them moves the needle independently.
Meta Ad Library
Every ad your competitors run on Facebook and Instagram is public. Free. No login. 90% of firms have never pulled a single one.
Brand Protection
34% of legal advertisers have competitors bidding on their firm name — paying your CPC to steal your clicks. A free Google trademark claim blocks it in 48 hours.
Landing Page Quality Score
Every +1 point of Quality Score drops your CPC by ~16%. One dedicated landing page per ad group beats a firm homepage every time.
Local Services Ads (LSA)
LSA sits above Google Ads on the results page. Pay per lead, not per click. $30–$120/lead vs. $50–$215/click. Most firms don't use it.
Bonus: The ChatGPT Map
ChatGPT rolled out an interactive map powered by Mapbox. Verify your firm on Mapbox's Contribute Portal and you surface on every local query. Free. 4 minutes.
Featured Spotlight
Mike Smith
CEO, Smith Barid · Author · Tech-Forward Estate Planning Attorney
Mike joined us live to share what ad spend actually looks like inside a tech-forward firm — what's working, what he had to fire, and where he's putting the next dollar.
Named one of America's Techiest Lawyers by the ABA Journal. Past President of NAELA Georgia Chapter.
Your next move
Two ways to go deeper. Both are free.
All 6 pillars · For your firm
Revenue Leak Audit
We run the full Digital Dominance Report on your firm one-on-one. Walk through every pillar — what's working, what's leaking — compared against three of your competitors. Same format as the Lab, but personal to your firm and covering all six pillars.
- Full 6-pillar Digital Dominance Report
- Side-by-side comparison vs 3 competitors
- Prioritized fix list across every pillar
- 30-minute 1:1 walkthrough with our team
Free. 30 minutes. No pitch unless you ask.
Next Wednesday · April 29
Lab 3 — Live Coworking Build
First-ever live coworking session. Cameras on. Claude and Ranql open. We build together for 90 minutes on whatever the community picks — Facebook Ads MCP execution, or Gmail intake automation. Vote is running in Slack through Sunday.
- 90 minutes, live, cameras on
- Option A: Ad Execution with Claude + Facebook Ads MCP
- Option B: Intake Automation with Claude + Gmail
- You ship what we build the same day
Free · Wednesday, April 29 · 11 AM PT
Watched the Lab. Now what?
If you're an MLA Intelligence Labs attendee, your bonus portal has the 4 Levers playbook, the negative keywords starter list, the Ranql prompt pack, and every connector setup guide — all with copy-to-clipboard. Check your email for the link.
Not registered yet? Join the Labs community — every future Lab and Lab Hours session lands in your inbox automatically.