How Would Your Clients Describe You?
The gap between how you see yourself and how clients see you reveals everything.
Why this matters
Most firms think they know what clients value. But there's often a gap between what you think you're delivering and what clients actually experience. That gap is where referrals die and reviews stay unwritten.
What you'll get for completing the survey
- Discover the gap between your self-image and client perception
- Identify what's costing you referrals and reviews
- Get specific ways to close the perception gap
Q1
If a past client had to describe your firm in one word, what would it be?
Be honest — not aspirational
Tap an option to continue
Takes 2 minutes. Your results appear instantly.
Client perception
Perception is reality
What clients believe about your firm IS your firm — at least when it comes to referrals, reviews, and retention.
The Feedback Loop
Most firms never ask. A simple post-case survey reveals more than years of guessing.
Show Your Work
Clients can't appreciate what they don't see. Make the invisible visible.
Communication Wins
Proactive updates beat reactive responses every time. Tell them before they ask.