What Kind of Firm Are You Building?
Not what you say you want — what your decisions reveal. 6 questions to find out what you're actually optimizing for.
Why this matters
Most attorneys have never stopped to decide what kind of firm they want. They fell into one by accident. This assessment reveals whether you're building a lifestyle practice, growth machine, or something stuck in between — and whether your actions match your intentions.
What you'll get for completing the survey
- Your firm-building profile — identified instantly
- What your decisions say about your priorities
- Whether your actions match your actual goals
- Your results emailed for reference
Q1
When you think about hiring, what's the primary driver?
What pushes you toward adding people
Tap an option to continue
Takes 2 minutes. Your results appear instantly.
The Vision Problem
Most attorneys never decided what kind of firm they wanted. They just built what happened.
Then they wonder why it doesn't fit. The firm they have isn't the firm they want — because they never chose.
Here's what we see constantly: an attorney builds a firm that's objectively successful but feels wrong. They're making good money but working too much. They have a team but don't trust them. They're growing but it doesn't feel like progress.
The reason is simple: they never made a decision about what kind of firm they wanted. They took the clients who came, hired when they had to, and built systems reactively. The firm they have is an accident of circumstance, not a product of design.
The six firm profiles we've identified — Lifestyle Practice, Growth Machine, Stuck in the Middle, Accidental Firm, Burned Builder, and Clarity Seeker — represent the different paths attorneys end up on. Some are intentional. Most aren't. The assessment above shows you which one you're on.
The Lifestyle Practice
Optimizing for income and freedom, not scale. You'd rather work less than earn more. Winning looks like fewer hours, not bigger revenue.
The Growth Machine
Building for scale, revenue, and team. You're investing now to compound later. Winning looks like a firm that runs without you.
Stuck in the Middle
Wanting both growth and freedom — and getting neither. The middle is comfortable but doesn't compound. Pick a lane.
The Accidental Firm
You didn't plan this. You're good at the work but nobody taught you how to run a business. It's time to decide what you actually want.
The Burned Builder
You've tried to grow. It didn't work. Before you try again, diagnose what actually went wrong. The pattern matters.
The Clarity Seeker
You don't need more advice. You need a decision. Clarity isn't found — it's chosen. Pick a direction and commit.