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The Ad Intelligence Lab: Where Is Your Ad Money Going?
Past Event

The Ad Intelligence Lab: Where Is Your Ad Money Going?

Legal PPC clicks cost $50 to $935. If you don't know what your competitors spend, which keywords they bid on, and what creative they run, you're spending blind. In 90 minutes, you'll see their hand. Legal advertising is the most expensive vertical in digital. A single click on a personal injury keyword can cost $935. Most firms spend $2K to $15K a month on ads and have no way to answer three basic questions: What are my competitors spending? Which keywords are they buying? Is my money leaking? This session answers all three. You bring your competitors' names. Claude pulls their ad spend estimates, keyword lists, and creative from Google and Meta. You compare it against your own setup. Claude flags the leaks: broad match waste, missing negative keywords, landing pages that burn budget. Then you build the fix list and walk out with tools to run this analysis on any competitor, anytime. How the session works A volunteer's firm and their top three competitors get decoded live on screen. Everyone sees the spend data, the keyword overlap, the creative side by side. Then you open Claude, install the Ad Intelligence skill, and run it on your own market. You identify where your budget leaks, where competitors are exposed, and what to change this week. You also walk out with $200 in Ranql intelligence credits, enough to run 40 to 60 competitive analysis reports on your own after the session. What you leave with isn't knowledge. It's infrastructure: deployed tools, competitor data, audit reports, and campaign assets you own and keep. What You'll Build Your Ad Intelligence score for your firm and market A Claude AI skill installed on your machine to spy on any competitor's ads, anytime Competitor ad spend estimates and keyword lists (Google + Meta) A budget leak checklist scored against your current setup A negative keyword list to add to your campaigns immediately Competitor ad creative examples you can reference A landing page scorecard $200 in Ranql intelligence credits to keep running analysis after the Lab What to Bring Required: Your Digital Dominance Report (run it free at ranql.com, should already be done from Lab 1) A Claude Pro account ($20/month) Names of 3 competitors in your market Optional but useful: Your Google Ads login (to cross-reference live data) Your approximate monthly ad spend Your primary landing page URL About the Host My Legal Academy has worked with 1,400+ law firms and helped generate 25,000+ new signed cases. MLA Intelligence Labs are hands-on sessions where firm owners audit real data and build real assets using Claude AI. Register once and you're enrolled in every Lab and every weekly Lab Hours session, this season and every season after.

Apr 22, 2026
6:00 PM
Online
The AI Visibility Lab: Does AI Recommend Your Firm?
Past Event

The AI Visibility Lab: Does AI Recommend Your Firm?

Open ChatGPT. Ask it for the best lawyer in your city. If you're not in the answer, someone else is getting that call. In 90 minutes, you'll score your firm, find the gaps, and start fixing them. When a potential client asks ChatGPT, Perplexity, or Google AI who the best attorney in their city is, your firm is either in the answer or it isn't. Most firms aren't. They don't know it. They don't know why. And the firms that ARE showing up are pulling high-intent leads that never touch a search results page. This is a working session. You bring your firm. Claude AI audits it live. You see your score across 10 AI visibility criteria, identify the three biggest gaps, and build the fix before you leave the room. No slides. No notes to take home. You install tools on your machine that you keep and run forever. How the session works We start with a live teardown. A volunteer's firm gets decoded on screen while everyone watches the data come back in real time. Then you open Claude, install the AI Visibility skill, and run it on your own firm. You'll see exactly where you stand, what's missing, and what your competitors have figured out that you haven't. Claude generates a personalized fix list. You start on the first one before you log off. What you leave with isn't knowledge. It's infrastructure: deployed tools, scored intelligence, and a fix list you own and keep. What You'll Build Your AI Visibility score (0-100, benchmarked against firms in your market) A Claude AI skill installed on your machine that you run anytime, on any firm A personalized top-5 fix list based on your actual data A prompt pack to test your firm across ChatGPT, Perplexity, and Google AI An Answer Engine framework so you understand what AI search looks for A Claude Project loaded with your firm's context for ongoing use What to Bring Required: Your firm's website URL Your practice area and city Optional but useful: Names of 3 competitors in your market About the Host My Legal Academy has worked with 1,400+ law firms and helped generate 25,000+ new signed cases. MLA Intelligence Labs are hands-on sessions where firm owners audit real data and build real assets using Claude AI. Register once and you're enrolled in every Lab and every weekly Lab Hours session, this season and every season after.

Apr 15, 2026
6:00 PM
Online
30 Day AI-Visibility Workshop
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30 Day AI-Visibility Workshop

The 30-day framework to turn AI visibility into signed retainers. Most law firms are losing ground and they don't even know it. In 2026, clients aren't just browsing Google, they are asking ChatGPT, Gemini, and Perplexity for the best attorney for their crisis. If your firm isn't visible in those AI answers, you simply do not exist to that client. This isn't a trends overview. It is a gut-check. We will reveal how "invisible competitors" are quietly capturing the cases you never knew you were losing while you remain exposed. What You Will Learn The Local Search Shift: Move beyond traditional tactics and feed the AI engines that clients actually trust. GBP Mastery: Identify the specific Google Business Profile fields your competitors ignore. Anonymous Reviews: Enable privacy-focused reviews to capture legal clients who value discretion. SEO vs. AEO: Master Answer Engine Optimization to win the answers before users even click. The Library Principle: Structure your content so it is findable by both humans and machines. The 30-Day Roadmap: See how we take firms from disorganized to optimized in 30 days instead of the standard 6 to 8 months. What You Walk Away With Interception Strategy: See exactly how AI tools intercept your potential clients and whether your firm is being skipped. Execution Framework: Walk away with a prioritized 4-step plan: Content Pillars, Technical Audit, Quick Wins, and Repeat. Infrastructure for Growth: Transition from a reactive "Firefighter" to the "Architect" of a scalable 7-figure firm. Pre-Webinar Requirement: To make this session actionable, generate your free Digital Dominance Report (DDR) at ranql.com. This report runs 180+ API calls to audit your market in real-time, so you can follow along with your specific data during the briefing. Event Details: Date: March 12, 2026 Time: 1:00 PM ET | 10:00 AM PT

Mar 12, 2026
5:00 PM
Online
The Digital Battlefield: How to Read Your Market Like Military Intelligence
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The Digital Battlefield: How to Read Your Market Like Military Intelligence

Your ideal clients are asking ChatGPT and Perplexity which lawyer to hire before they ever Google your name. And if your firm isn't part of that conversation, you're invisible before the decision even starts. This isn't about SEO anymore. It's about owning every channel where clients make decisions, Search, Maps, and AI recommendations. That's why we built the Digital Dominance Report. It shows you exactly where you stand in your market. No fluff. Just data: Your real rankings in Google Search and Maps Whether AI tools recommend your firm or send clients elsewhere Which competitors are winning (and what they're doing differently) Where you're losing cases before intake ever picks up the phone Bottom line: Know where you stand before you spend another dollar on marketing. You're registered for tomorrow's live session, and this isn't another webinar to collect dust. This is about making decisions that move your firm forward. The Digital Battlefield: How to Read Your Market Like Military Intelligence 📅 Tuesday, January 27, 2026 🕐 1:00 PM ET | 10:00 AM PT Do this before the call: Run your Digital Dominance Report now. When you show up tomorrow with your actual data, you'll leave with a clear action plan, not just notes. 👉Step 1: Generate your report:  http://os.mylegalacademy.com/ddr 👉Step 2: Add tomorrow call to your calendar! See you tomorrow, My Legal Academy P.S. Got a burning question after running your DDR? Hit reply. We'll tackle the most critical issues live on the call.

Jan 27, 2026
6:00 PM
Online
Inside GROW Track: The Systems Top Firms Use to Eliminate Bottlenecks & Scale (LIVE Open House)
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Inside GROW Track: The Systems Top Firms Use to Eliminate Bottlenecks & Scale (LIVE Open House)

WHY NOW If you’re honest, the problems you’re facing right now—missed calls, stalled follow-up, inconsistent intake, unpredictable case flow—aren’t new. They’ve just gotten harder to ignore. And here’s the truth no one likes to say out loud: your firm won’t suddenly “calm down” or become more efficient on its own. What isn’t fixed compounds. What isn’t systemized drains you. And every month you wait, more leads and more revenue quietly slip through the cracks. There’s never a perfect moment to work on your firm, but there is a moment to get clarity—and that moment is right now. This Open House gives you a straightforward, behind-the-scenes look at the systems that actually turn leads into cases, how GROW Track works, and what it takes to build a predictable, profitable intake and case-generation engine. You’ll walk away knowing exactly where your biggest bottlenecks are, what needs to change, and whether this is the right move for your next level. If you’ve been debating whether GROW Track is the answer, this is where all the guesswork ends. ⭐ MEET YOUR HOSTS & IMPLEMENTATION TEAM This session isn’t theoretical. You’re meeting the actual team who builds, installs, and optimizes the systems GROW Track clients rely on every day. Host: Joey Schwamb, Esq. — MLA Client Success Manager Your guide through how the program works, what support looks like, and how firms transform their intake and case flow inside GROW Track. Implementation Team: Irfad Imtiaz — AI & Automation Expert (Director of Technology at My Legal Academy) Builds the operational frameworks that streamline communication, follow-up, and intake efficiency. Zeeshan Rasul — Ads Manager Architect behind the campaigns, traffic systems, and lead-flow optimization used by top-performing firms. Aliza Rizvi — Tech & Automation Manager Ensures your CRM, workflows, and intake engine run seamlessly and consistently, no more leads slipping through the cracks. Arianna McCoy — Intake Manager Your intake strategist, focused on getting your team converting consistently and confidently. Special Guest: Bridgit Norris — Profit First Expert, Leadership Coach for CEOs, and MLA COO Here to give you the unfiltered truth about what actually scales a firm and how to step into the CEO role your business needs.

Dec 17, 2025
8:00 PM
Online
Leads to Retainers Live: Ads + Al Systems for Law Firms
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Leads to Retainers Live: Ads + Al Systems for Law Firms

What if you could go from a brand-new lead to a signed retainer in minutes — using AI, automations, and one integrated system? In this free, no-fluff training, you'll see a live demo of the exact process top-performing law firms are using to automate intake, optimize marketing, and scale client acquisition — without hiring more staff. Here’s What You’ll See Live: AI Intake System in Action – Watch a lead go from “new” to “retained” in real time AI Employees working in sync: Answering, triaging, scheduling, sending docs & retainers Live Facebook Ads + Intake Funnel Demo — test leads from two platforms Key Metrics On Screen: Time-to-response, triage completion, booking speed, retainer time Stay for Q&A Breakout Rooms After the main session, jump into one of two breakout rooms: Marketing + Ads Room: Ask questions, see what’s working on Facebook now AI + Intake Room: Dive deeper into workflows, tools, and firm readiness BONUS FOR LIVE ATTENDEES ONLY Get the Rapid Law Firm Growth Blueprint — our complete system for scaling and automating client acquisition — 100% free when you attend live. Why You Should Attend You’re tired of leads slipping through the cracks You want to scale without hiring 3 more intake staff You’ve tried ads or automations — but they didn’t deliver You’re ready to see the real thing in action This isn't a theory. It’s a proven system you can install in your firm. Reserve Your Spot Now — Space is Limited Because of the live Q&A format, capacity is limited. Lock in your seat today.

Oct 22, 2025
7:00 PM
Online
Lead to Retainer, Live. Practical AI Workshop for Law Firms.
Watch Recording

Lead to Retainer, Live. Practical AI Workshop for Law Firms.

Lead to Retainer, Live: Practical AI Workshop for Law Firms See a brand-new lead move to a signed retainer inside Legal Funnel CRM in real time. One seamless flow. Real work. Zero fluff. What You’ll See (Live): AI employees working as a team: Answering → Triage → Scheduler → Docs → Retainer One CRM pipeline updating stage by stage, start to finish Two live test leads from different channels, answered instantly On-screen metrics: time-to-first-response, triage completion, booking rate, docs completion, retainer speed Why Attend: Plug intake leaks that cost firms 6–7 figures a year Respond faster and raise show rates without extra staff Shorten your retainer cycle and baseline a repeatable system How We’ll Do It: Blueprint mapped in Miro Live walkthrough in Legal Funnel Two-channel live test, checklists, and case studies at the end Exclusive Live Bonus All live attendees will receive the Practical AI Blueprint — the exact 30-day checklist we use to install AI employees inside law firms. This blueprint maps every step of the end-to-end intake system (Answering → Triage → Scheduler → Docs → Retainer), so your team can baseline, pilot, and scale it after the session. Available only to live attendees — not shared in the replay.

Sep 24, 2025
7:00 PM
Online

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