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Grow Track + AI
For law firm owners building the complete growth infrastructure of a modern firm on an AI foundation.
DeMarcus Ward
This program and group have changed the course of my entire practice. Its impact has been felt throughout my entire office. It is simply the best investment that we have ever made. We are forever grateful.
★★★★★ DeMarcus Ward, Esq.  ·  Founder, Ward & White, PLLC
Grow Track + AI  ·  For law firm owners

Your firm's entire growth engine,
built and run for you.

  • AI search visibility, so the AI that answers legal questions names your firm.
  • Managed Meta and Google ads, built and run by our team, wired straight into intake.
  • A 24/7 intake system that qualifies, books and signs cases while you sleep.
  • One live scoreboard that proves the return, in your own market.
  • One partnership, in place of your whole stack of vendors.
Trusted by 2,000+ law firm owners 25,000+ signed cases $100M+ in client revenue 5.0 on Google
The problem

You have a strong firm and real reviews.
You're just invisible where
clients now look, and leaking
the leads you already have.

Invisible in AI search

Prospects ask ChatGPT, Claude and Google for a lawyer. Your firm doesn't come up. A competitor owns the answer.

Leads leak, day and night

The after-hours lead waits until morning. The web form sits in an inbox. Slow follow-up loses the case to whoever called back first.

You're the bottleneck

You sit between a hot lead and a signed retainer. Growth stalls at the ceiling of your own bandwidth.

The proof

Results across every practice area.

Personal injury · Ward + White, McKinney TX
$2.7M
in new revenue, over twelve months.
630%
ROI
540
signed clients
DeMarcus Ward, Esq.
Digital Dominance Report*this month
Meta Ads8 cases · 6.2×
Google LSA5 cases · 4.1×
AI search visibilityclimbing
DDR SCORE72 / 100  ↑ from 41
2,316%
Workers comp · ROI
Wyman & Hegwer
1,231%
Immigration · ROI
Law Office of Shelle-Ann Simon, Esq.
981%
Criminal defense · ROI
Ryan Deck, Esq.
619%
Estate planning · ROI
John Farrell, Esq.

79% of businesses see better results using AI and human together. 2025 PayPal study.

LeadCRMAuto first-touchAI qualifierConsult bookedRetainer sentPaymentCase auto-created

* The Digital Dominance Report is MLA's proprietary competitive market-data analysis. It scores your firm against your real competitors across the six signals AI and Google actually use to pick a lawyer: AI visibility, reviews, ads, authority, trust and content.

Joseph Weinberger
Working with MLA and Ranql has been a game changer for our firm. Their understanding of the legal space—especially personal injury—and how to position a firm for real visibility is on another level.
★★★★★ Joseph Weinberger, Esq.  ·  Founder, Weinberger Law Firm
What we build

One team and one system,
in place of a stack of vendors.

Get chosen

Managed advertising, wired into intake

  • Managed Meta and Google ads, built, run and optimized by our team, management included, your ad spend goes straight to the platforms with no percentage and no markup
  • Creative that competes, competitor-driven, tested and refreshed continuously, not set once and forgotten
  • Ads wired straight into intake, every click lands in the 60-second follow-up engine instead of a form that waits
  • Social managed with real calls to action, so the audience you built has a path to become clients
Get found by AI

Visibility, human and AI

  • SEO, AEO and GEO: 15 blog posts a month plus practice-area pages, so AI can find and cite you first
  • Google Business, Avvo, Justia and Local Services with the Google Verified badge
  • Site structure and schema opened up so AI crawlers can read and cite you, not bounce off
Convert every lead

The 24/7 intake engine

  • Instant response in under 60 seconds, plus missed-call text-back, so nothing slips at 9pm or on a weekend
  • Voice AI receptionist and conversational AI across phone, web and social
  • 21-day automated follow-up across text, e-mail and voice, in your firm's voice
  • Amicus Pro, our managed CRM, no software fee
  • Secure digital retainers, e-sign, payment and auto case creation
  • Database reactivation, often the first money back in the door
Build authority

Reputation AI can cite

  • Automated review engine and weekly Google posts
  • Review response management, so every review gets a reply
  • Press-release distribution on every case win
  • A consistent 5-star signal that wins on volume, not just rating
Run on AI

Your AI Operating System

  • An assistant wired into Filevine, Gmail, Calendar and your CRM
  • Draft demand letters, file documents, summarize matters in plain language
  • Built by hand for your firm, human-supervised, yours to keep
Dana R. Wine
In a remarkably short time we've accomplished an incredible amount, and the results immediately exceeded my expectations.
★★★★★ Dana R. Wine, Esq.  ·  Partner, Freeman|Wine, LLC
The operations map

Two engines run
every law firm.

One engine wins the case before it exists: it gets your firm found, turns attention into leads and signs them. The other engine practices law. Flip the switch to see which one changes hands.

Nineteen day-to-day functions. Today, every one of them is on you.Eleven growth functions move to our team. The eight that are the practice of law stay with your firm.

The growth engine

all on you, or scattered across vendorshandled by MLA
Get found
  • Website and SEOWe rebuild it and rank it.
  • AI search visibilityWe get you cited when someone asks ChatGPT for a lawyer.
  • Organic content and blog15 posts a month, written and published for you.
  • Reviews and local reputationAutomated review engine, and every review gets a reply.
  • Local market competitive intelligenceYour DDR baseline, rerun monthly against your competitors.
Get leads
  • Meta ads, built and managedPlanned, targeted and managed, with no percentage of spend.
  • Google Local Services AdsProfile set up and managed, with the Google Verified badge.
  • Google Ads add-onWe run this too, if you want the extra channel.
Convert
  • Lead intake and responseEvery lead answered inside Amicus Pro in under 60 seconds.
  • Automated follow-up21-day sequences that chase leads so you don’t.
  • Booking and schedulingCalendars, reminders and no-show follow-up, automated.
  • Pipeline trackingYou see where every lead sits, in one CRM.
  • 24/7 intake management add-onA live intake team answering around the clock.

The practice engine

always your firm’s
Deliver
  • Case managementYour case files, your systems.
  • Legal work, filings and courtThe practice of law. Yours alone.
  • Client counsel and case updatesYour relationship with your client.
Get paid
  • Invoicing and trust accountingYour billing, your books.
  • CollectionsStays with your firm.
Run the firm
  • Staff and HRStays with your firm.
  • Office and vendor adminStays with your firm.
  • Compliance and CLEStays with your firm.
You’re the growth department, between clients.You practice law. The engine runs, and the AI systems we build stay in your team’s hands on the practice side.
Independent research

The market has
already moved.

Only 33% of law firms respond to a prospective client’s e-mail, and just 40% answer the phone.Clio Legal Trends Report, 2024 secret-shopper study of 500 firms
AI use among legal professionals jumped from 19% to 79% in a single year.Clio Legal Trends Report, 2024
Consumers using AI for local business recommendations jumped from 6% to 45% in one year, passing Yelp.BrightLocal Local Consumer Review Survey, 2026
Managed ads, real client accountsAugust 2026 · this month alone
Highlights of typical results from one month of managed advertising.
Paul C., Esq.
Personal injury · Houston, TX
14.8xROAS
+1,381%ROI
3signed cases
53 leads
Byron B., Esq.
Personal injury · Dallas, TX
9.35xROAS
+734%ROI
4signed cases
91 leads
Marc L., Esq.
Criminal defense · Indianapolis, IN
6.5xROAS
+550%ROI
8signed cases
186 leads
August month to date, from the client ad accounts our team manages. Ad spend goes straight to the platforms; management is part of the program.
What it replaces

Everything you pay for separately,
folded into one relationship.

What you do or pay for nowUnder Grow Track + AI
SEO company, 3 blogs a month15 blogs, practice-area pages and AI visibility
Ads agency on retainer, or ads you run yourselfManaged Meta and Google, creative tested, wired into intake
Agency retainer plus a percentage of ad spendManagement included, spend goes straight to the platforms
Social, run by you or pausedManaged, published, analyzed
PipedriveAmicus Pro, managed, no software fee
Assistant, 2 to 3 hours a day on follow-upAI-drafted personalized follow-up
Missed and after-hours calls lostVoice AI receptionist and text-back, 24/7
No review systemAutomated review engine and weekly posts
Directories and Google LSA unmanagedFull optimization and the Google Verified badge
Dormant leads sitting coldDatabase reactivation campaigns
No idea where you rankMonthly Digital Dominance scorecard
A separate $3,500 AI projectAI Operating System
Website developer paid separatelyOne relationship, one team

Your standalone AI build runs $3,500 as our AI Transformation Partnership - and it's included in Grow Track + AI at no separate fee. So is MLA AI Labs - weekly live build sessions for you plus three team seats, four in all (a $247/month value). One team and one build, in place of your whole stack of vendors.

How it works

A buttoned-up build, run by a team that has done this hundreds of times.

You bring the problems, we own the solutions. Your time: about an hour a week during the build. The Digital Dominance Report is the scoreboard: every sprint closes your highest-leverage gap first, then we rerun the score and prove the movement.

Week 1
DDR Discovery. Competitor cohort locked, baseline scored across six pillars, and a 30-day action plan with every item ranked by effort, score impact and revenue impact.
Weeks 2-5
Sprint 1. We execute the plan: Amicus Pro live, intake answering in under 60 seconds, ads and creative built, AI receptionist trained.
Week 6
Monitoring run 1. DDR reruns against the same locked competitors. You see the deltas: what moved, what didn’t, and the next priorities, in numbers.
Weeks 7-12
Sprint 2, then the 90-day review. Full pipeline live, ads optimized against signed-retainer ROI, monitoring run 2 puts a trendline on the table.
Month 4+
The monitoring rhythm. Every month: DDR rerun, priorities reset by what your market actually changed, execution follows. The intelligence compounds.
After the build

Year one is the floor,
not the ceiling.

The build is done by month three. The compounding starts there:

Expand

The foundation grows into full multi-channel demand generation: more channels, more campaigns, the intake engine already in place to catch all of it.

Accelerate

Monthly Digital Dominance reruns against your locked set of competitors become the priority list. We execute what your market changed, not what a retainer template says.

Scale

Market authority: advanced visibility, media presence and a centralized AI system across the firm, with intelligence that compounds the longer it runs.

This is why Grow Track + AI runs as a twelve-month partnership, then month to month: the scoreboard is rerun monthly, and the engine keeps learning your market.

Joshua Meier
My Legal Academy is the gold standard for staying current on the everchanging technology landscape that is out there in the legal community.
★★★★★ Joshua Meier, Esq.  ·  Founder, Meier Law Firm
Who it's for

Built for firms already
winning cases.

Grow Track + AI multiplies a practice that already works. It's the right fit when:

3+

Cases coming in

You're signing about three or more new cases a month on your own. We scale what already works.

$3K

Ready to invest in ads

You can put $3,000 a month or more behind advertising, on top of the program. Competitive markets reward $5,000.

$5K

Case values that carry the math

Your average case is worth $5,000 or more, so a handful of signed cases pays for the whole engine.

These aren't hard cutoffs. If you're close, book the Revenue Leak Audit anyway and we'll tell you straight what your market will give you. And if the honest answer is "not yet," MLA AI Labs is where firms build the foundation with their own team, for $247 a month.
What to expect

Backed by our agreement,
not a slogan.

A twelve-month partnership

Growth compounds. We commit to a full year so we can build it properly and deliver on quality, month over month.

Our promise, in writing

Access, overview and ongoing support for every asset, tool and resource to help you scale, automate and systematize your firm.

A 90-day mutual checkpoint

At 90 days we assess together. If we've delivered our side and you've done yours and it isn't working, you can exit and you're released from the balance.

Your first 90 days

What you can expect, based on your priority:

  • Take back 10+ hours a week
  • Your ads launched, with tracking that ties spend to signed retainers
  • Qualified leads coming in - and closing
  • Your AI visibility and citations climbing
  • Your Digital Dominance score up by as much as 20 points, when your current score is below 60
After year one, month to month. Your ad budget is separate from the program fee and goes straight to Meta and Google, with no percentage and no markup. You keep every build and all your data if we ever part ways.
Why the door isn't always open
We onboard only a few firms at a time, on purpose.

Our team builds every AI system into your firm by hand, and that capacity is real. Grow Track + AI is application-based, and we onboard only a handful of firms at a time. When we're full, the seat isn't there.

The next step

See exactly where your firm is leaking cases.

A short Revenue Leak Audit shows you your Digital Dominance score and the leaks costing you signed cases right now. No pitch. You leave with your number either way.

Book your Revenue Leak Audit
MLA
My Legal Academy  ·  2,000+ law firm owners  ·  5.0 on Google