Ep. 114 - Making the Most of Marketing Through Integrated Public Relations - with Gina Rubel

Today we explore a holistic, integrated approach to marketing your law firm that goes way beyond branding.

Gina Rubel is the founder and CEO of Furia Rubel Communications, a company that stands apart by focusing on integrated public relations, media management, and crisis communications. A published author and expert in the field, Gina worked as a trial attorney and judicial law clerk before starting her business in 2002.

We discuss tips and resources that fit all sizes, such as discovering your marketing message, taking public relations beyond the press release, utilizing media relations for small firms, finding community involvement that fits, and how to leverage your participation in conferences.

Resources:

• Learn more at furiarubel.com
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• Connect with Gina: LinkedIn | Twitter | Gina [at] furiaRubel.com
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• Subscribe to Furia Rubel’s Newsletter
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• Read: “10 tips for getting the most out of conference networking post-attendance”
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• Find Gina’s book on Amazon: “Everyday Public Relations for Lawyers: A No Nonsense Strategic PR Guide”

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• MLA Website
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• Purchase Sam’s book
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• My Legal Academy Instagram

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