Lab 1 · AI VisibilityMarketing
Direct recommendation: best [practice area] in [city]
Tier 1 visibility test. Run on ChatGPT, Perplexity, Gemini and score whether your firm appears.
MLA Intelligence Labs · Free Archive
Claude Promptsfor Law Firm Owners
49 prompts. 3 added every Friday. Free.
The same Claude prompts we run live in MLA Intelligence Labs every Wednesday. Built for solo and small-firm owners. Battle-tested against real firm data.
Reserve your Founding Member spot — $197/mo locked for life50 seats. Locks before public launch.
Setup is required before these prompts work
These prompts assume Claude can read your firm's data. Without the connectors below, Claude has nothing to operate on and the prompts return generic answers. We walk through setup live every Wednesday in MLA Intelligence Labs.
Ranql MCP — competitive + market dataGmail or Microsoft 365 — inbox + calendar + driveClaude Project + CLAUDE.md — firm context
Lab 1 · AI Visibility
(20)Lab 1 · AI VisibilityMarketing
Practice area attorney in [city]
Discovery test that mirrors how a prospect actually asks AI for a referral.
Lab 1 · AI VisibilityMarketing
Car accident referral test
PI-specific intent query. Tests whether AI surfaces your firm in a high-urgency scenario.
Lab 1 · AI VisibilityMarketing
Estate planning referral test
Estate-specific intent query.
Lab 1 · AI VisibilityMarketing
Landlord/tenant deposit dispute
Adjacent-need test. Often catches firms that miss broader L/T queries.
Lab 1 · AI VisibilityMarketing
Compare top 3 firms in [city]
Comparison test. Surfaces whether AI puts you in the consideration set.
Lab 1 · AI VisibilityMarketing
Reviews check for your firm
Reputation surfacing test. Tells you what AI says about your reviews.
Lab 1 · AI VisibilityCompetitive Intel
Head-to-head with named competitor
Direct competitor comparison. Shows how AI frames you vs them.
Lab 1 · AI VisibilityMarketing
Should I hire your firm?
Hire-intent test. Measures whether AI advocates for you.
Lab 1 · AI VisibilityMarketing
Client testimonial summary
AI summary of what clients say about you.
Lab 1 · AI VisibilityMarketing
DUI emergency intent
Tier 3 high-urgency intent test. Criminal defense reach.
Lab 1 · AI VisibilityMarketing
Divorce + custody intent
Family law high-stakes intent test.
Lab 1 · AI VisibilityMarketing
Employment discrimination intent
Employment law intent test.
Lab 1 · AI VisibilityMarketing
Workplace injury intent
Workers' comp / PI hybrid intent test.
Lab 1 · AI VisibilityMarketing
Immigration green card intent
Immigration intent test.
Lab 1 · AI VisibilityMarketing
Generate full schema markup
Produces complete JSON-LD code ready to paste into your website (LegalService, Attorney, FAQPage).
Lab 1 · AI VisibilityMarketing
Google Search Console gap analysis
Produces a list of queries where Google ranks you but AI ignores you.
Lab 1 · AI VisibilityMarketing
GBP description rewrite
Produces an optimized Google Business Profile description tuned for AI extraction.
Lab 1 · AI VisibilityMarketing
FAQ content generation (20 questions)
Produces 20 question-and-answer pairs sized for website content and FAQ schema.
Lab 1 · AI VisibilityCompetitive Intel
Competitor AI visibility audit
Produces a side-by-side AI visibility comparison across ChatGPT, Perplexity and Gemini.
Lab 2 · Ranql + Ads
(12)Lab 2 · Ranql + AdsCompetitive Intel
Competitor Meta Ad Library teardown
Full teardown of every active Meta ad a competitor is running, ranked by longevity.
Lab 2 · Ranql + AdsMarketing
Steal the longest-running ad hooks
Extracts the angle/offer/hook from a competitor's longest-running ads and drafts your variations.
Lab 2 · Ranql + AdsMarketing
Google Ads negative keyword list builder
Builds a negative keyword list grouped by theme from your search terms report.
Lab 2 · Ranql + AdsMarketing
Local Services Ads application narrative
Drafts the LSA application narrative including the 3 service categories and required professional bio.
Lab 2 · Ranql + AdsOperations
Situation report
Where your firm stands across AI visibility, local, ads, reputation, content.
Lab 2 · Ranql + AdsStrategy
90-day growth plan
North star metric, budget split, 12-week calendar, KPIs, quick wins.
Lab 2 · Ranql + AdsMarketing
Market social pulse
What's working RIGHT NOW on Meta, Instagram, TikTok in your market.
Lab 2 · Ranql + AdsMarketing
Ads strategy document
Synthesized ad strategy plus headlines library across Google and Meta.
Lab 2 · Ranql + AdsCompetitive Intel
Competitor Meta teardown (single competitor)
Every active Meta ad from one competitor with longevity scoring.
Lab 2 · Ranql + AdsCompetitive Intel
PPC keyword gap
Keywords your competitors bid on that you don't.
Lab 2 · Ranql + AdsOperations
Reviews deep analysis
Sentiment, themes, and gaps across your Google reviews.
Lab 2 · Ranql + AdsMarketing
AI visibility recheck
Re-run the Lab 1 AI visibility audit with current data and a delta vs competitors.
Lab 3 · Claude Project
(6)Lab 3 · Claude ProjectOperations
Email triage rubric — Personal Injury
Paste into your Project's Custom Instructions. Claude classifies every email by matter type and urgency.
Lab 3 · Claude ProjectOperations
Email triage rubric — Family Law
Family-law-specific triage rubric. Paste into Project Custom Instructions.
Lab 3 · Claude ProjectOperations
Email triage rubric — Criminal Defense
Criminal-defense triage rubric. In-custody clients routed top priority.
Lab 3 · Claude ProjectOperations
Daily inbox triage (weekdays 7:30 AM)
Schedule inside Claude Cowork to run every weekday morning. Triages last 16 hours of email by urgency.
Lab 3 · Claude ProjectCase Status
Weekly opposing-counsel roundup (Mondays 8 AM)
Pulls every email from opposing counsel domains in the last 7 days, summarizes per active matter.
Lab 3 · Claude ProjectCase Status
End-of-week client update drafts (Fridays 4 PM)
Drafts a one-paragraph plain-English client update per active matter. Saves to Gmail drafts.
CEO Prompts · Operations
(4)CEO Prompts · OperationsOperations
Inbox triage by partner-level priority
Sorts the last 24-48h of email into Reply Now / Reply Today / Delegate / Read-and-File / Ignore, with draft replies.
CEO Prompts · OperationsOperations
Calendar bucket review (rainmaker:admin ratio)
Past 14 days of meetings classified into Rainmaker / Client Work / Internal / Admin, with the top 3 time sinks.
CEO Prompts · OperationsFinance
Bank reconciliation — manual export path
Categorized monthly transaction report ready to paste into QBO. Manual PDF-export path, no Plaid required.
CEO Prompts · OperationsFinance
Bank reconciliation — Plaid MCP path
Live transaction triage and anomaly detection via Plaid MCP. No manual export.
CEO Prompts · Marketing
(2)CEO Prompts · MarketingMarketing
Facebook Ads performance review with Ranql cross-ref
Weekly read of which creatives are working, which are fatiguing, what to kill or scale. Cross-references competitors via Ranql.
CEO Prompts · MarketingMarketing
AI-driven referral source map
Identifies which AI platforms and which queries are sending leads, by pattern-matching against intake notes.
CEO Prompts · Sales
(2)CEO Prompts · SalesSales
Stale lead reactivation by stall reason
Pulls inactive leads, segments by stall reason, drafts a 2-message reactivation sequence per segment.
CEO Prompts · SalesSales
CEO-grade intake script rebuilt from real call data
Reads your actual consult call transcripts, finds what correlates with signed cases, drafts an intake script using your firm's winning language.
CEO Prompts · Compliance
(1)CEO Prompts · ComplianceCompliance
Pre-filing AI-output verification rubric
Pass/fail verification report against any AI-drafted document before it leaves your office. Every citation, statute, deadline flagged.
CEO Prompts · Strategy
(1)CEO Prompts · StrategyStrategy
Counterparty diligence prep before a high-stakes call
One-page brief on a person or firm before a high-stakes call. You walk in knowing more about them than they expect.
CEO Prompts · Legal Research
(1)CEO Prompts · Legal ResearchLegal Research
Vendor agreement red-flag review
Red-flag report on any agreement a vendor sent you. Quotes the exact clause, proposes redline language, ranks severity.
Apply in your daily work
MLA Intelligence Labs is the weekly hands-on co-working session where law firms use Claude to optimize their business across case management, client services, operations, marketing and sales. Members get the Bonus Hub as a resource repository, AI Coach trained on the experience of over 1,400 law firms across a range of domains, the 30-Day Action Checklist geared toward immediate implementation and member-only Q&A. Founding Member rate locked at $197/mo for life. 50 seats.